Build In-House Product Development Capability • Lucas Lastman • Industrial Designer Melbourne

You've built a successful business sourcing products. Now, developing products specifically for your brand can create new opportunities for differentiation, stronger margins and long-term value.

Making that transition requires more than hiring a designer. It means establishing the right strategy, people, processes and supplier relationships to turn commercial opportunities into successful products consistently.

I work with established Australian brands to build that capability, creating a practical product development function tailored to their business, product range and growth ambitions.

What I'll help you build

Business requirements and product development strategy

Define product opportunities, priorities and a roadmap aligned with your commercial objectives.

team, structure and Recruitment

Establish the right internal roles, expertise and external partnerships to support product development.

Design standards, tools and systems

Establish consistent design standards, an dput in the place the right tools and systems to support efficient collaboration and decision-making.

Product development processes and workflows

Implement repeatable workflows, stage gates and project management processes to move products from concept to manufacture.

Supplier and manufacturer relationships

Develop the supplier relationships and technical understanding needed to bring proprietary products to market.

Mentoring and ongoing leadership

Build internal expertise through mentoring, knowledge transfer and ongoing refinement of your development process.

We'll build your capability in stages

A practical approach that aligns the development function with your business needs and growth plans.

Assess

Understand your current sourcing model, product portfolio, team, suppliers and ambitions.

Define

Establish the target operating model, priorities, roles, processes and development roadmap.

Implement

Put the structure into practice, establish workflows and apply them to real product opportunities.

Embed

Support your team, transfer knowledge and refine the approach as capability grows.

Build the capability to develop your own products